Entrepreneurship and the “Oh Shit!” Moment
That moment when you see a press release from your “what if” competitor - the behemoth internationally known incumbent, with millions of existing users and brand recognition, whom you’ve always been wary of - announcing that they’re entering your market with a competing product. All while you’re toiling in obscurity, fixing bugs and getting ready to ship your v0.1.
You can panic, start thinking about your backup options, decide to give up… or you can realize that you have absolutely nothing to lose, and get right back to trying to craft an amazing product that will delight people and solve problems.
That “oh shit” moment and how you deal with it, to me, is what entrepreneurship is all about. Gotta love it.
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